Building Successful Relationships and Managing Challenging ClientsJun292015Read MoreCRMSalesEngagementRelationshipsIt is obvious and common knowledge that (with reason): The client is King… i.e. the client is always right (aka never wrong). In business to business relationships, successful client relationships are typically based on mutual value shar...By Lionel Grealou01
Marketing Strategies to Engage Clients in ‘Business Romance’Apr012015Read MoreMarketingStrategyBusinessEngagementMarketing can contribute directly to improved performance and strategic success. Organizations define their marketing strategies based on the attractiveness of their industry, their target market segments, their customers relationships, ...By Lionel Grealou00
Why do PLM Implementations Fail?Mar152015Read MorePLMEngagementPlanningValueProduct Life-cycle Management (PLM) implementations are often difficult to justify as their business cases are typically complex, long time driven; it is not straightforward to get them approved by the board as they don’t see short term ...By Lionel Grealou00
