It is obvious and common knowledge that (with reason): The client is King… i.e. the client is always right (aka never wrong). In business to business relationships, successful client relationships are typically based on mutual value shar...
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Marketing can contribute directly to improved performance and strategic success. Organizations define their marketing strategies based on the attractiveness of their industry, their target market segments, their customers relationships, ...
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Product Life-cycle Management (PLM) implementations are often difficult to justify as their business cases are typically complex, long time driven; it is not straightforward to get them approved by the board as they don’t see short term ...
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