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Building Successful Relationships and Managing Challenging Clients

Jun
29
2015
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CRMSalesEngagementRelationships

It is obvious and common knowledge that (with reason): The client is King… i.e. the client is always right (aka never wrong). In business to business relationships, successful client relationships are typically based on mutual value shar...

By Lionel Grealou
01

Marketing Strategies to Engage Clients in ‘Business Romance’

Apr
01
2015
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MarketingStrategyBusinessEngagement

Marketing can contribute directly to improved performance and strategic success. Organizations define their marketing strategies based on the attractiveness of their industry, their target market segments, their customers relationships, ...

By Lionel Grealou
00

Why do PLM Implementations Fail?

Mar
15
2015
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PLMEngagementPlanningValue

Product Life-cycle Management (PLM) implementations are often difficult to justify as their business cases are typically complex, long time driven; it is not straightforward to get them approved by the board as they don’t see short term ...

By Lionel Grealou
00
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