Internal Marketing for PLM Transformation Initiatives

Transforming the business can require serious mobilization and investment in change programs. Communicating about the change internally with employees and with the relevant external stakeholders is an ongoing activity, typically driven t...

Marketing Strategies to Engage Clients in ‘Business Romance’

Marketing can contribute directly to improved performance and strategic success. Organizations define their marketing strategies based on the attractiveness of their industry, their target market segments, their customers relationships, ...