There is typically a sequence of phases that a customer goes through when deciding to buy something. As a fundamental rule, the sales cycle must be described from the customer’s perspective. The first phase of the sales cycle may be eith...
Building Successful Relationships and Managing Challenging Clients
2015-06-29CRM, Sales, Engagement, RelationshipsIt is obvious and common knowledge that (with reason): The client is King… i.e. the client is always right (aka never wrong). In business to business relationships, successful client relationships are typically based on mutual value shar...
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