Marketing Strategies to Engage Clients in ‘Business Romance’Apr012015Read MoreMarketingStrategyBusinessEngagementMarketing can contribute directly to improved performance and strategic success. Organizations define their marketing strategies based on the attractiveness of their industry, their target market segments, their customers relationships, ...By Lionel Grealou00
Is PLM Just Like Any Other Software Implementation?Mar162015Read MoreEnterprisePlatformPLMBusinessITFollowing on my previous post on “why do PLM Implementation fail?“… It was noted that the very reasons why Product Life-cycle Management (PLM) implementations fail can be similar to reasons why other types of IT projects fail; this begs ...By Lionel Grealou00
