Marketing Strategies to Engage Clients in ‘Business Romance’

Marketing can contribute directly to improved performance and strategic success. Organizations define their marketing strategies based on the attractiveness of their industry, their target market segments, their customers relationships, ...

Is PLM Just Like Any Other Software Implementation?

Following on my previous post on “why do PLM Implementation fail?“… It was noted that the very reasons why Product Life-cycle Management (PLM) implementations fail can be similar to reasons why other types of IT projects fail; this begs ...