PLM in Action: Maximising Return on Operations

PLM drives measurable return on innovation by connecting creative intent with business outcomes. Arguably, innovation alone is only part of the story—and not every organisation is set up to compete through innovation. Many succeed thro...

A Brief History of PLM: 10 Years Later

Over a decade ago, I published A Brief History of PLM, tracing the evolution of Product Lifecycle Management (PLM) through the parallel digital transformations of engineering (from CAD and PDM) and manufacturing (from MRP to ERP). At tha...

What PLM Ownership Really Means

When everything is shared without clearly embedded accountabilities and responsibilities in the ways of working, the risk is that nothing is truly owned. In the context of PLM—a critical enabler of product lifecycle value realizationâ€...

The Cognitive Data Thread

Most organizations excel at gathering data—but few can turn it into smarter, faster decisions. Simply connecting systems—what we call digital continuity—no longer drives innovation. As products grow more complex and change comes fa...

PLM Transformation Challenges: Technical vs Cultural Factors

When PLM initiatives stall or fail, the common assumption is that the system itself is to blame—poor UI, lack of integration, bad data. But experience shows that cultural and behavioral factors are often the real reasons transformation...

Digital Dexterity: People Are the Muscle of Digital Transformation

Digital transformation is often misread as a technology race—a quest to adopt the latest systems, automate workflows, or move everything to a cloud architecture. But real transformation does not start with technology. It starts with pe...